The BLUESKY Golden Rule:
Dare Τo Βe You
Following Spring/Summer 2022 campaign theme “You Rule”, BLUESKY enters the Fall/Winter season dynamically.
In the new season, BLUESKY enhances its core motto and shows eloquently that you have to dare to express yourself in any way you wish, to be unique, to stand out, to discover your own beauty and create your own fashion statement.
In the Fall/ Winter campaign, three women are attending a book presentation*. Women encounter different situations at their attempt to arrive at the book presentation, but Nothing Gets Them Down, they seize the moment, and they move on. After all, Life is Unexpected, and It is Never Too Late to do the things you wish and please you!
The BLUESKY brand essence comes to the foreground and plays a leading role in the new season. BLUESKY empowers women to follow their own path, believe in their dreams, love what makes them different, find their voice, overcome obstacles, and make a difference in the world.
So, this season, and every season, trust and follow the BLUESKY Golden Rule.
D A R E T O B E Y O U
*For the purpose of the campaign, a book was created named “Dare To Be You”. The book is not available for sale. The cover image showcases nails and hands in different skin color emphasizing the fact that all women are beautiful and equal.