Driving inspiration by BLUESKY’s core message “Dare to be You”, this season BLUESKY lets its personality shine with an unforgettable Spring/ Summer campaign that is sure to excite and energize.
BLUESKY highlights attributes of its fashion-loving BLUESKY girl, who can’t live without a flawless manicure! The BLUESKY girl is at the front stage and attracts all eyes! She is aspirational, super fashionable and has the unique ability to trend set for everyone else to obsess about and to follow. She creates the rules and becomes a relatable inspiration to the everyday girl.
This season, we follow four fresh, modern and dynamic BLUESKY girls with an international flair on their summer vacation. On a beautiful and picturesque location by the sea and the pool, four beautiful girls enjoy their time and have fun showcasing their unique personality. Dynamic, romantic, creative no matter what your personality is, BLUESKY is there for you with a vibrant and colorful Spring/Summer palette!
Our Spring/Summer 2022 campaign “You Rule” aims at enhancing every woman’s self-confidence and inner strength. The campaign video music “Let me see your hands” perfectly matches the brand and campaign theme and eloquently is captured by the girls’ movements and summer activities. So, follow BLUESKY this season, let us see your hands and rule the world!